LUMO VIC & SA - APP LAUNCH

One App, two States.

Lumo Energy developed one of the most user friendly energy apps on the market, so when it came to launch, we honoured that with two campaigns, one for their Victorian market and one for their South Australian market.

Lumo has a different brand presence in each state, so we had to cleverly deliver the same information in two very different styles. Lumo VIC’s brand being more irreverent, and Lumo SA’s having a sunny and warm, friendly feel to it.

Lumo Victoria App launch

Victoria was treated to the well known animated home appliances discovering the app on their friend, the SmartPhone.

Lumo SA App launch

South Australians were presented with a slick flying mobile phone over a backdrop of the Lumo SA campaign’s ‘Little World’, with call-outs to explain and promote the app.

With online promotional videos, a series of socials, display ads and a 60 second full explainer video, the app was given the fanfare it deserved. Consequently, download numbers skyrocketed with a huge percentage of their customer base in each state now regular users of the app.

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