RED ENERGY - LIGHTSCAPE
A really bright idea.
Helsinki was asked to create a multi-media campaign for Red Energy supporting Royal Botanic Gardens Melbourne’s outstanding installation art event, Lightscape.
It was Red Energy’s third year powering the event, and they needed a concept that would work across everything from tram and car wraps, to social, digital and OOH. It even made an appearance on their reception mega screen TV.
Using existing imagery, we animated a still of the ‘Peonies’ installation, and added an animated ‘light trail’ that wound through the peonies and connected with the Red Energy logo’s ‘Spark’ graphic.
That connected this campaign with our other work on the brand, where the light-trail is a key graphic device.
ABOVE: ‘Sea of Lights’ was also used across OOH and Social.
LEFT: Tram wrap along the Botanic Gardens route.
BELOW: Red Energy’s reception mega screen.
