INSTANTSCRIPTS - 2 MILLION HEARTS

A campaign with real heart

Following the unequivocal success of the launch campaign for InstantScripts, Helsinki Agency was once again asked to take the brand to the next level.

Over the last three years, InstantScripts had gone from helping 500,000 people to over 2 million (and growing). That made them Australia’s largest online healthcare provider.

It was time to move from functional messaging to a more compelling and emotionally appealing brand campaign.

The new campaign shows how people in need can connect with InstantScripts any time and any place.

As they resolve their medical problem, an InstantScripts ‘Heart’ materialises from their device and floats upwards.

All culminating in millions of small hearts making up a single, massive heart over the whole of Australia.

The heart is the central idea to this campaign, and links the campaign assets across all media from video, to OOH, to digital and online.

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